promoting other authors CAN help sell your books - so long as you share a similar reader demographic. When you promote another author in your newsletter or elsewhere (to your own readers), YOUR books will start showing up in their ‘also buys’ - there have been cases where I have found that a x-promo ends up being more profitable for the promoter rather than the promotee! (This is where I earn my daily bread…)
promoting other authors CAN help sell your books - so long as you share a similar reader demographic. When you promote another author in your newsletter or elsewhere (to your own readers), YOUR books will start showing up in their ‘also buys’ - there have been cases where I have found that a x-promo ends up being more profitable for the promoter rather than the promotee! (This is where I earn my daily bread…)